Founder of Life's Sweet - Soraya Cartwright

Our Founder

Soraya Cartwright is CEO and Founder of Life’s Sweet, Inc. Life’s Sweet is dedicated to preserving photo and video memories, established in 2005 and serving customers coast to coast. Driven by Soraya’s entrepreneurial spirit and her leadership skill, Life’s Sweet has developed a broad customer-base and has won numerous awards for its work. Prior to opening Life’s Sweet, she was the Executive Vice President of EchoStar/Dish Network, where she lead an organization of over 8000 employees, including Marketing, Programming, Direct Sales, Customer Service Operations and Human Resources/Training and Development. Soraya was an integral part of EchoStar’s dramatic growth during her 10-year tenure and drove the success of winning multiple J.D. Powers awards for service excellence. Prior to her work with EchoStar, Soraya held positions in wholesale retail operations, as well as, corporate Training and Development and Organizational Development with PACE Wholesale Membership, where she managed major organizational initiatives to drive employee performance and customer satisfaction. Soraya Cartwright graduated from the University of Colorado in Denver with B.S. degree in Chemistry.

The idea for Life’s Sweet was triggered by experiences in Soraya’s personal life. She loved spending time with her son, who was born in 2001. Determined to remember both the everyday and special moments of his childhood, she found herself taking hundreds of pictures, as well as keeping notes and mementoes. She wanted easy access to his well-documented life, but as a busy executive, she didn’t have time to organize the photos and other memories into albums or scrapbooks. She was surprised to find that in a world where professionals perform many of our daily chores – from dry cleaning our clothes to making our favorite lattes -- there were virtually no companies that organized and produced photo books.

Grow it she did. Soraya created a business to solve this problem for herself and so many others like her, opening Life’s Sweet in July 2005 in Lone Tree, Colo. The company organizes and prints high-quality, customized photo books, DVDs set to music, photo montages and posters, calendars, cards, announcements and invitations, as well as photo gift products such as, puzzles, mugs, mouse pads, party stand-ups, metal prints, etc. Life’s Sweet also coverts old film/video footage to high-quality DVDs. Formats include: 8mm Film, Super8 Film, 16mm Film, VHS, VHS-C, Beta, PAL, MiniDV, 8, Hi8, Digital 8, Professional ¾” Beta, etc. Its first year in business, Life’s Sweet won the $50,000 grand prize from the Photo Marketing Association International Awards for its innovative “Live Your Life Outside the Shoebox” promotional campaign. It is on a steady growth track, with plans to franchise in the near future..

Soraya lives in Colorado with her husband, Scott Cartwright, and their son. They have 3 grown children, all residing in Colorado. Soraya also serves on the board of the Denver/Boulder Better Business Bureau Foundation, which provides consumer education, grants the BBB Torch Award for Marketplace Trust, and awards the BBB Student of Integrity Scholarship.